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Sunday Ticket is a way for fans to watch games of teams outside of the fan’s home market.
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Of the hundred most-watched TV broadcasts in 2021, according to Variety, thirty-nine of them were NFL games, led by the Super Bowl.
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NFL rights are expensive because pro football games are the most popular show on television, drawing viewers beyond anything else offered. “Live sports rights are an area where Apple can leverage its significant financial firepower to win rights and also has the technical infrastructure to deliver a great user experience.” “Sunday Ticket would be a different story as it is the only place to watch out of market games of America’s most popular sport,” the note said. While the once-a-week baseball package is “unlikely to truly move the needle” for Apple’s streaming efforts, a successful NFL bid likely would.
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“And Apple has a tremendous need for additional content not only to grow their Apple TV+ service but also to grow sales of their own hardware and software worldwide.”Ī note from Evercore from March 9, also quoted by CNBC, called the possibility of grabbing Sunday Ticket huge for Apple. “I don’t think they want everything to be with Amazon,” Berke told CNBC of the talks. Such a deal would put the NFL directly on fans’ iPhones. Major League Baseball sold its MLB Advanced Media platform, later known as BAMTech and eventually Disney Streaming Services, for $2 billion in 2017.Īpple is reportedly interested in bidding on that platform as well as Sunday Ticket and a separate deal for the league’s mobile rights, which were formerly held by Verizon. While some reporting has indicated that a decision on the fate of Sunday Ticket is likely this offseason, CNBC stated that “a deal isn’t likely to happen soon and could come during the 2022 season.” The report did say that Goodell could address the issue at the NFL’s annual meeting of owners, which is scheduled for later this month.Īlso up for grabs is a stake in the NFL’s media arm, which includes NFL Network, NFL Redzone, NFL.com, and more. Amazon is already in business with the NFL, having agreed to a deal for Amazon Prime Video to become the exclusive streaming partner for Thursday Night Football. Known bidders include tech giants Apple and Amazon, as well as longtime league broadcasting partners Comcast/NBC Universal and Disney/ABC/ESPN.